Twig has been launched because of the enormous surge in businesses using social media networking tools (think Twitter, blogging, video blogging and ‘traditional’ online networks such as Facebook), and the conundrums and possibilities that these present.

The rules of engagement are definitely changing: we want to learn more about them, and we don’t want Cambridge to be left behind.

Put simply, Twig wants to look at two questions – who are you trying to talk to, and how are you doing so?

But we’re also intensely curious about the value of these tools, the merging of offline and online communication, and perhaps most importantly how all of this is being applied to the different people that we need to talk to – clients, competitors, suppliers, investors, employees, analysts, and so on.

This network is not just for entrepreneurs. It’s also for directors, managers, thinkers and perhaps even the odd oddball, who are all looking to change how they as individuals or businesses communicate to their network and grasp the opportunities that are now out there.

For more details, see http://twignet.wordpress.com  and to sign up see http://www.meetup.com/Twig-Meetup/?success=chapterProfile